Open to New Projects
I create seamless digital experiences that drive results.
Hi, I'm Zahir
I work at the intersection of strategy, product, and marketing, helping digital platforms grow through clear measurement, experimentation, and data-driven decision making.
My background spans tourism, ecommerce, and marketplaces, where I’ve built systems that improve acquisition, retention, and revenue. I enjoy turning complex problems into simple growth loops that teams can act on.
Growth Philosophy
Measure First
Test, Don’t Assume
Cross-Functional by Design
Growth Philosophy
Measure First
Test, Don’t Assume
Cross-Functional by Design
Growth Philosophy
Measure First
Test, Don’t Assume
Cross-Functional by Design
Career Themes
Strategy to Execution
Commercial Impact
Systems Thinking
Career Themes
Strategy to Execution
Commercial Impact
Systems Thinking
Career Themes
Strategy to Execution
Commercial Impact
Systems Thinking
Outcomes I Drive
Acquisition
Retention/Referral
Attribution
Outcomes I Drive
Acquisition
Retention/Referral
Attribution
Outcomes I Drive
Acquisition
Retention/Referral
Attribution
Work experience
Royal Commission for AlUla
Digital Product Growth & Analytics (2023 - Present)
Own digital growth across AlUla’s tourism platforms, defining KPIs, personalisation, and attribution systems to scale adoption and transactions. Led the shift from web to app dominance and optimised journeys through experimentation, SEO, and funnel improvements.
Royal Commission for AlUla
Digital Product Growth & Analytics (2023 - Present)
Own digital growth across AlUla’s tourism platforms, defining KPIs, personalisation, and attribution systems to scale adoption and transactions. Led the shift from web to app dominance and optimised journeys through experimentation, SEO, and funnel improvements.
Royal Commission for AlUla
Digital Product Growth & Analytics (2023 - Present)
Own digital growth across AlUla’s tourism platforms, defining KPIs, personalisation, and attribution systems to scale adoption and transactions. Led the shift from web to app dominance and optimised journeys through experimentation, SEO, and funnel improvements.
CAFU
Senior Growth Analyst (2022 - 2023)
Drove record app growth while cutting acquisition costs through data-led experiments. Built frameworks for attribution, retention, and promo-code economics, and partnered with data science to deliver ML-powered user segmentation and engagement.
CAFU
Senior Growth Analyst (2022 - 2023)
Drove record app growth while cutting acquisition costs through data-led experiments. Built frameworks for attribution, retention, and promo-code economics, and partnered with data science to deliver ML-powered user segmentation and engagement.
CAFU
Senior Growth Analyst (2022 - 2023)
Drove record app growth while cutting acquisition costs through data-led experiments. Built frameworks for attribution, retention, and promo-code economics, and partnered with data science to deliver ML-powered user segmentation and engagement.
Talabat
Regional Marketing Specialist (2022)
Enabled regional growth by automating multi-market reporting and building insights systems that guided budget allocation and channel optimisation across 8 MENA markets.
Talabat
Regional Marketing Specialist (2022)
Enabled regional growth by automating multi-market reporting and building insights systems that guided budget allocation and channel optimisation across 8 MENA markets.
Talabat
Regional Marketing Specialist (2022)
Enabled regional growth by automating multi-market reporting and building insights systems that guided budget allocation and channel optimisation across 8 MENA markets.
Noon
Product Growth & Marketing (2020 - 2022)
Enabled regional growth by automating multi-market reporting and building insights systems that guided budget allocation and channel optimisation across 8 MENA markets.
Noon
Product Growth & Marketing (2020 - 2022)
Enabled regional growth by automating multi-market reporting and building insights systems that guided budget allocation and channel optimisation across 8 MENA markets.
Noon
Product Growth & Marketing (2020 - 2022)
Enabled regional growth by automating multi-market reporting and building insights systems that guided budget allocation and channel optimisation across 8 MENA markets.
Toshiba
Digital Marketing Specialist (Feb 2015 - Feb 2020)
My career began at Toshiba, where I developed and executed digital marketing strategies that improved B2B lead generation, social media engagement, and campaign performance.
Toshiba
Digital Marketing Specialist (Feb 2015 - Feb 2020)
My career began at Toshiba, where I developed and executed digital marketing strategies that improved B2B lead generation, social media engagement, and campaign performance.
Toshiba
Digital Marketing Specialist (Feb 2015 - Feb 2020)
My career began at Toshiba, where I developed and executed digital marketing strategies that improved B2B lead generation, social media engagement, and campaign performance.
What I do
Measurement & Analytics
From KPIs to full-funnel instrumentation, I set up GA4, Firebase, and attribution systems teams can trust.
Measurement & Analytics
From KPIs to full-funnel instrumentation, I set up GA4, Firebase, and attribution systems teams can trust.
Measurement & Analytics
From KPIs to full-funnel instrumentation, I set up GA4, Firebase, and attribution systems teams can trust.
Attribution & Growth Ops
From consent-mode to MMP integrations, I connect media, CRM, and product journeys back to revenue.
Attribution & Growth Ops
From consent-mode to MMP integrations, I connect media, CRM, and product journeys back to revenue.
Attribution & Growth Ops
From consent-mode to MMP integrations, I connect media, CRM, and product journeys back to revenue.
Experimentation
I design and run tests that validate ideas, improve conversion, and compound learnings across web and app.
Experimentation
I design and run tests that validate ideas, improve conversion, and compound learnings across web and app.
Experimentation
I design and run tests that validate ideas, improve conversion, and compound learnings across web and app.
Strategy & Execution
I bridge consulting rigour with hands-on delivery — turning growth plans into shipped outcomes and measurable impact.
Strategy & Execution
I bridge consulting rigour with hands-on delivery — turning growth plans into shipped outcomes and measurable impact.
Strategy & Execution
I bridge consulting rigour with hands-on delivery — turning growth plans into shipped outcomes and measurable impact.
The tools I'm using
GA4
Event tracking & funnel measurement.
GA4
Event tracking & funnel measurement.
GA4
Event tracking & funnel measurement.
Adobe Target
Personalisation & landing tests.
Adobe Target
Personalisation & landing tests.
Adobe Target
Personalisation & landing tests.
BigQuery
Data warehousing & SQL analysis.
BigQuery
Data warehousing & SQL analysis.
BigQuery
Data warehousing & SQL analysis.
Hotjar
Session replays & heatmaps.
Hotjar
Session replays & heatmaps.
Hotjar
Session replays & heatmaps.
Branch.io
Deep linking & attribution.
Branch.io
Deep linking & attribution.
Branch.io
Deep linking & attribution.
Dynamics 365 & Dotcy
Ticketing, CRM, and partner management.
Dynamics 365 & Dotcy
Ticketing, CRM, and partner management.
Dynamics 365 & Dotcy
Ticketing, CRM, and partner management.
References
"Zahir is one of the most dedicated people whom I’ve worked with. He has full ownership of any projects that he handles. Always coming up with endless initiatives to enhance process and team performance based on data capturing and analysis. Excel/Data guru of the team. Always a thinker, never just a doer. Goes the extra mile to build rapport and statisfaction with our partners. He is a relentless passionate learner! You will always find him constantly networking with all departments across the company to gain more knowledge and grow! A great addition to any team; always adding new perspective and managing various responsibilities all at once!"
Amira Hamdy
Marketing Manager, Bayut
"Zahir is one of the most dedicated people whom I’ve worked with. He has full ownership of any projects that he handles. Always coming up with endless initiatives to enhance process and team performance based on data capturing and analysis. Excel/Data guru of the team. Always a thinker, never just a doer. Goes the extra mile to build rapport and statisfaction with our partners. He is a relentless passionate learner! You will always find him constantly networking with all departments across the company to gain more knowledge and grow! A great addition to any team; always adding new perspective and managing various responsibilities all at once!"
Amira Hamdy
Marketing Manager, Bayut
"Zahir is one of the most dedicated people whom I’ve worked with. He has full ownership of any projects that he handles. Always coming up with endless initiatives to enhance process and team performance based on data capturing and analysis. Excel/Data guru of the team. Always a thinker, never just a doer. Goes the extra mile to build rapport and statisfaction with our partners. He is a relentless passionate learner! You will always find him constantly networking with all departments across the company to gain more knowledge and grow! A great addition to any team; always adding new perspective and managing various responsibilities all at once!"
Amira Hamdy
Marketing Manager, Bayut
"Zahir has been an outstanding member of our team at noon Food. His set of highly skilled analytics and ideas have brought on big success and changes to the team. He is one that can be constantly relied on with great leadership skills. Zahir has a bright future ahead of him and will make big footprints in the market further ahead. I would highly recommend zahir for any team looking for a great leader out there."
Abdul Moiz
Marketing Lead, Amazon
"Zahir has been an outstanding member of our team at noon Food. His set of highly skilled analytics and ideas have brought on big success and changes to the team. He is one that can be constantly relied on with great leadership skills. Zahir has a bright future ahead of him and will make big footprints in the market further ahead. I would highly recommend zahir for any team looking for a great leader out there."
Abdul Moiz
Marketing Lead, Amazon
"Zahir has been an outstanding member of our team at noon Food. His set of highly skilled analytics and ideas have brought on big success and changes to the team. He is one that can be constantly relied on with great leadership skills. Zahir has a bright future ahead of him and will make big footprints in the market further ahead. I would highly recommend zahir for any team looking for a great leader out there."
Abdul Moiz
Marketing Lead, Amazon
My blog
My blog
Apr 12, 2023
Branding vs Marketing
Apr 12, 2023
Branding vs Marketing
Apr 12, 2023
Branding vs Marketing
Sep 12, 2022
Why Agile is More Than a Project Management Practice
Sep 12, 2022
Why Agile is More Than a Project Management Practice
Sep 12, 2022
Why Agile is More Than a Project Management Practice
May 21, 2022
Coping with Work Stress
May 21, 2022
Coping with Work Stress
May 21, 2022
Coping with Work Stress